Learn How To Market By Stalking!
Copyright 2003 Jason Anderson
In my opinion, one of the best ways to learn
marketing is by "stalking" the experts.
Now let me be very quick to say here that I
don't mean physically following them around,
finding out where they live, etc! And while I would
love to claim credit for the term, I first heard
Joel Christopher use the phrase.
What I mean is, learn how to market and run your
business by watching how someone who is already
successful is doing it.
It is a given that the best way to learn how to
do something is by learning directly from an
expert. It significantly cuts down on the time and
expense it takes to master the topic, and stops you
from going off on the wrong track.
Online there are many opportunities for learning
from others. There are newsletters and sites that
offer interviews with people who are already
successful. There are teleseminars where you can
listen to experts talking over the phone or the
web. You can pay for a consultation, or perhaps be
lucky enough to convince an expert to be your
mentor.
Finally, of course, you can buy their
ebooks.
But, it is almost a given that the experts
aren't revealing *all* of their secrets. They may
not even be holding back intentionally - it is
possible they have forgotten to mention a small but
crucial thing that they do, which makes all the
difference in their business.
But if you watch how they work, you can learn a
lot.
How do they structure their web site and/or
sales letter? How do they entice you to sign up to
their lists?
If they run a newsletter, how do they put it
together? How do they get their personality
across?
How do they promote new products? Are they
sending out special mailings (and if so, how
often), or doing it inside their newsletter?
Do they offer ecourses, and if so how are they
structured? Do they refer to other courses,
products, etc that they offer?
What about their follow-up process? Admittedly
this means that you have to buy their product, but
this may not be a bad thing (you can see how they
put together their order process - and hopefully
whatever you are buying is good too!). How do they
follow up with you? When and how do they offer new
products to you, or freebies, or additional
information?
Where do they advertise? How do they advertise?
If they run an affiliate program, how do they
attract affiliates? What additional information do
they provide their affiliates to sell their
products (and how can you do something similar to
sell your own products).
Now it won't be possible to find out
*everything* your chosen expert does. And you can't
just copy what you learn exactly - you will need to
modify it to suit your situation.
But you should be able to get a good idea of how
they work. And you will gain valuable insights into
methods you can apply to your own online
business.
---
Jason is the editor of Achieve Net Profits, where
he interviews successful Internet marketers each
week. Save yourself time and money by learning
marketing directly from the pros! -->
http://www.AchieveNetProfits.com/
[You may publish this article in your
newsletter or on your web site. Minor editing of
the article is permitted, but links (if any) and
the resource box must remain unaltered. If used on
a web site, any links in the article must be
clickable. An email to jason@achievenetprofits.com
letting me know you are publishing it would be
appreciated, but is not required.]
|
