Are You Missing Out On Valuable
Information?
Copyright 2002 Jason Anderson
"Buy now and get $323 of bonuses, free!" "This
package is worth $629, but you can have it for only
$10!" "Get thousands of dollars of extras when you
buy!"
You've probably seen them all before in the
sales letters for ebooks you have bought (or not
bought). The extra bonuses listed at the end of the
sales letter to entice you to purchase the ebook in
question.
But once you've bought the ebook, have you
actually bothered to look at the included
bonuses?
I'd wager that there are at least a few bonus
ebooks that you haven't looked at, either because
you "never got around to it", or they didn't sound
like they were interesting.
Or perhaps you didn't look at them because they
were included for free, so you thought they must be
junk.
Nothing could be further from the truth!
Well, ok, I'll admit that some of the free
ebooks included as bonuses *are* junk. The
information is outdated, or they read like they
were written by a 6 year old. But they are the
exception, not the rule. You shouldn't think all
bonus ebooks are bad simply because a couple of
them are bad.
Quite often, the bonus ebooks that are included
have been sold separately in the past. Usually the
ebooks came with free resell rights, so after a
while they became so common place on the net that
it was almost impossible to sell them
separately.
"Million Dollar Emails" and "Autoresponder
Magic" are two examples that spring to mind.
But that doesn't mean the information in them is
any less useful. The information hasn't changed -
just the availability of the ebook. And to be
honest, sometimes the bonuses that you get contain
better information than the actual ebook you are
buying!
I recently bought an ebook that was like
that.
The ebook in question was on ezine advertising.
A very important topic, and something that I wanted
to learn more about. However, after reading the
ebook I was very disappointed. The information in
it was very so-so - nothing that I hadn't read
before in ezine articles. I was ready to ask for my
money back.
Luckily for me, I decided to look at the
included bonuses before I did. Wow, was I glad I
did! The bonuses more than made up for the ebook,
and I went from being disappointed to ecstatic
after reading them.
So take some time to look at all the ebooks you
have bought in the last couple of months, and see
if they came with bonus ebooks that you haven't
looked at. You may be very surprised at what you
find when you read them!
---
Jason is the editor of Achieve Net Profits,
where he interviews successful Internet marketers
each week. Save yourself time and money by learning
marketing directly from the pros! --> http://www.AchieveNetProfits.com/
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