Internet Marketing Is Like Fishing
Copyright 2003 Jason Anderson
"What on earth?!" I hear you say after reading
the title of this article. But bear with me a
moment.
The thought occurred to me a while ago when my
wife and I were driving home after staying with her
family for a few days. We had stopped by a river
for lunch, and I wondered out loud if there were
any fish in the river.
This got me thinking.
Anyone can go to a river or a wharf, put a hook
on the end of a line and throw it in the water. And
who knows, you might catch something if you do
that. But more than likely, you won't even get a
bite.
But say you are determined to fish. You want to
fish - you have to fish. So you start learning. You
find out all the different ways there are to fish
(bait, lure, fly, etc). You learn how to tell the
likely places where fish will be, what method of
fishing works best when, etc etc.
In short, you get information overload!
(Starting to sound familiar yet?)
When you start trying to put the information
into practice, initially you find you're not sure
what bit applies when. So you stumble around.
You may catch a few fish, or you may not. If you
do, it wasn't really due to any great skill - more
chance.
Finally, after lots of trial and error, you
slowly start to catch fish. And as you gain
practical experience (as opposed to 'book
knowledge') catching fish becomes easier and
easier. Fishing trips will never be a 'sure thing',
but in the end you will catch fish more often than
not.
Of course, you could short-cut the trial and
error by finding a local fishing expert who knows
all about fishing where you want to fish, and will
take you out to show you how.
You're still not guaranteed to catch anything,
but you have a MUCH better chance than trying on
your own.
It isn't too hard to see how Internet marketing
is the same. You can stumble around, learning what
you need to know by trial and error. Or you can
find an expert to learn from, and reduce the time
it takes to learn everything you need to know.
The key here is learning from ONE expert. One
source. Everyone has a different method or opinion,
and many of them are conflicting. This conflict is
what causes the information overload that we're all
familiar with.
By choosing just ONE person and ONE method you
cut down your risk of information overload, and can
focus on what's really important - your online
success!
---
Jason is the editor of Achieve Net Profits, where
he interviews successful Internet marketers each
week. Save yourself time and money by learning
directly from the pros! -->
http://www.AchieveNetProfits.com/
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