Achieve Net Profits

Interviews with successful Internet marketers

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Issue # 118, 4-Aug-2005

ISSN 1447-4956
Copyright 2005 Jason Anderson. All rights reserved worldwide

http://www.achievenetprofits.com/



Hello again, and welcome to this weeks letter. I hope you are well.

It seems to be flu season over here in Tasmania (not surprising, since it is winter here). Several of my friends have been down and out with it over the past week, and Marina hasn't been feeling too well either.

So far I've been ok (touch wood), which is rather unusual really. I'm usually one of the first people to catch whatever it is that's going around :-)

Having said that, I just *know* I'm going to wake up feeling terrible tomorrow. ;-)

* * *

If you have a web site, chances are you want to get traffic to that site. There are hundreds of ways to get traffic, but when you first start looking it can be overwhelming. What still works, and what doesn't anymore? How much will I have to pay? Will I be getting quality visitors, or just junk traffic? Will this still work in the future?

Luckily, a new set of videos will help. Created by Louis Allport, they show you five "tried and tested" ways to get *quality* visitors to your web site... for free!

Not surprisingly, his product is called "5 Easy Ways To BOOST Your Website Traffic For Free", and you can find out all about it (as well as buy it at the special subscribers-only price) at

http://www.achievenetprofits.com/special/

However, if you would like to grab an additional 31 hours of audio and video training on a huge range of topics related to running an online business (including help for getting your site ranked in the search engines, building your own lists, or even creating your own info-products), you may want to take a look at the "Louis Allport Collection". It includes the above product, and you even get three free updates as new products are added to the collection.

You can find out more about the collection at

http://www.achievenetprofits.com/louiscollection/

* * *

This weeks condensed interview is from Chuck McCullough. Chuck has had a *lot* of success online with affiliate programs (and not just in the Internet marketing area either).

Chuck used to publish an ebook on common mistakes affiliate marketers make, and what they should do instead (although for various personal reasons he no longer sells that book). As you can imagine, Chuck certainly knows a lot about affiliate marketing, and he passes on some great tips in this extract.

 
ANP: What has been your worst mistake in affiliate marketing?

Chuck: Probably the worst mistake I made was spending so much time looking for that *ONE* trick or tip that would bring in all the money. I finally realized that you have to do little bits of many different things to bring in traffic and convert that traffic to a sale. No single method makes you rich, but rather a combination of the best methods gets you closer to your goals.


ANP: What role do autoresponders play in your affiliate marketing business?

Chuck: To be honest, I need to create even more! I use different lists for just about everything. I have my newsletter list, email courses, etc. One of the things I preach about is the fact that you absolutely MUST capture email addresses from your visitors. Whether it's to sign them up for your newsletter, or email courses, update lists, whatever.

Nothing beats the power of autoresponders lists and newsletters to keep your visitors' attention. Things move so quickly online, and the majority of your visitors will hit your web site, scan it, and then leave....never to return. Focus on an irresistible offer that makes it near impossible for them to not leave you their email address, and your list will quickly grow. As it grows, you'll see more and more sales each time you send out a message.


ANP: What do you look for in a company when you are signing up with them as an affiliate? What sort of things will make you run away as quickly as possible?

Chuck: I try to stay with well-known programs that I feel comfortable dealing with. There are some questionable companies out there, so you have to be careful. The things that turn me off are:

  • No contact information on the site (other than a generic email address)
  • Long payment periods (such as quarterly payments)
  • High minimum payment thresholds (another way to make you wait for your check)
  • Low commissions (come on, you can't tell me that a digital product is costing you so much to produce that you can only afford to pay 10%!)
  • Poorly designed site with weak sales information and poor navigation (if I can't find my way through the site, or am not convinced to pull out my wallet, my customers won't either)

Many times if I like a product, but am not sure how it will sell, or how the company is to deal with, I'll make a small promotion to bring in a few sales. If everything goes well I'll give a bigger push. If not, I move on.


ANP: What is the most common mistake you see people fall into when promoting affiliate programs?

Chuck: I'd have to say that one of the big ones is not purchasing a product you are promoting to write your own review of it. Most affiliate programs give you plenty of cut-and-paste ads to use to promote their products. This makes it easy for affiliates to get started, but it also severely limits their ability to make sales.

People don't want you to give them an ad (especially one they've may have already seen on 500 other websites already), they want you to tell them what your experience with the product was. Was it worth the money? Did you like it? Was there anything you didn't like? These are questions you just can't answer without actually owning and trying the product for yourself.


ANP: If you were starting from scratch with affiliate marketing today, what steps would you follow to achieve the same success you have today?

Chuck: I would spend much more time and effort building my email lists. In this process I would also start generating more traffic, and the combination of these two really make a difference. And, I wouldn't be so hesitant to contact others with established lists and ask them to run an article that I've written, or give my site a mention, or even link to me.

These are the methods that stand the test of time online. You can spend all of your time trying to figure out how to send out an email and make $10,000 overnight, or you can build your own list and get to the point where you can earn a consistent $1,000, $2,000, or even $5,000 per month...month after month...possibly for the rest of your life.

-- Chuck McCullough, http://www.affiliatematch.com/

 

Well, that's it for me this week. Be sure to check out the compilation of training audio and videos I've put together - it has over 33 hours of material on just about every subject related to running an online business.

http://www.achievenetprofits.com/louiscollection/

I hope you have a great week, and look forward to the next time we meet.

Cheers,
Jason

 

"When action grows unprofitable, gather information; when information grows unprofitable, sleep." -- Ursula K. LeGuin

  


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Copyright 2005 Jason Anderson. All rights reserved.

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within Achieve Net Profits.

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