Issue # 114, 8-Jun-2005
ISSN 1447-4956
Copyright 2005 Jason Anderson. All rights
reserved worldwide
http://www.achievenetprofits.com/
Hello again, and welcome to this weeks
letter. I hope this week has treated you well so
far.
You know, sometimes it's rather funny
watching the Internet marketing world. Earlier
today I was reading a free report I had
downloaded (which was trying to sell me on a new
product just being launched) when I had a
particular phrase spring to mind...
What's old is new
What I mean by that is often a particular
topic will be mentioned in books, articles, etc
for a long time, but usually only in
passing.
Suddenly, several big-name marketers will
release products on the topic. Everyone will
then say how wonderful this new discovery is,
how it will revolutionize your business, how you
must immediately buy this book/tool/whatever,
and so on.
What's old is new.
The idea of a niche is a fairly recent
example. It was talked about for years in books
and articles (chose a topic, or a niche, for
your site). But it seemed people didn't get
interested in the idea until several big
products were released on the topic (all close
together).
The idea of building a large content site is
another example. It used to be the recommended
way to build your affiliate income. Then it fell
out of favour (probably due to the large amount
of work involved), and other methods became
popular. Now it has reappeared again with tools
that will build your site with articles other
people have written.
What's old is new.
Then again, this is one way to come up with a
new product idea. Find something that is talked
about but hasn't had a "big" product out for it
recently (at least 12 months), and build your
own product on the subject.
If you do, let me know ;-)
* * *
I think there has been a bit of confusion
about the course from Paul Counsel that I
mentioned in last weeks newsletter.
http://www.achievenetprofits.com/triplewealth
Some people have read the page at the link,
come across the mention of paying $495 for a
series of teleseminars, and immediately left. I
must admit I almost did myself when I was
readying the sales letter.
But in fact, if you are one of the first 100
people to buy the set of ebooks that Paul has
released, you can attend the teleseminar for
free.
While the books cover what Paul did to build
his wealth in the offline world, many of the
concepts can be applied online as well. And more
important than simple "how-to" information, Paul
talks about the mental side to money.
You may not believe it, but how you think
about money literally determines how much you
will ever have.
Do have a second look (and make sure to skip
past that mention of a price for the
teleseminar! :-) )
http://www.achievenetprofits.com/triplewealth
* * *
This weeks condensed interview is from
Jennifer Tripp. It actually concentrated on a
product Jennifer had just released at the time
(a series of teleseminars on publishing your own
newsletter - the product is no longer
available).
Teleseminars are a great way to create your
own product quickly, so if that is your aim you
may want to to pay close attention to this
interview!
ANP: You recently organized a
series of teleseminars on the topic of
profiting from your newsletter. What gave you
the idea to do the seminars?
Jennifer: The idea for the
teleseminar series actually came from
conversations I had with a few of my small
business clients. I kept hearing comments
from them that they felt their newsletters
were a waste of time. Since I'm a big
believer that a good quality newsletter will
drive sales to any business, I saw an
opportunity to show people how they could do
it the right way.
The final result was pretty much the way I
envisioned it when I started. I wanted to
provide people with the expert's opinions on
creating a profitable newsletter as well as
step-by-step instructions that anyone could
follow. Hopefully I achieved that!
ANP: How did you go about deciding
which experts you would like to take part in
the teleseminars, and how did you go about
contacting them?
Jennifer: Making money with
newsletters is a topic I've followed closely
for the last year. I pay attention to who's
saying what on the forums, what articles are
being written and who the authorities are on
certain topics. When deciding who I should
contact I was looking for a variety of people
with different areas of expertise. I didn't
want only newsletter publishers.
My initial wish list included seven
speakers. I sent them each a personal email
that explained in detail what I was planning.
It's amazing what you can get if you just
ask! Almost everyone responded to that
initial email and I phoned the two who didn't
to discuss it.
ANP: "Webcasts" or "webinars" are
starting to become more common. Do you feel
webcasts offer more advantages for a product
like this than a regular teleconference, less
advantages, or do they both have pros and
cons?
Jennifer: They both have their pros
and cons.
The advantage to a webcast is that the
participants don't incur any long distance
fees. Systems such as Talking Communities
also make it very easy to have a text based
chat going and to post web pages for everyone
to see. The disadvantages are that everyone
who participates has to install a special
plugin and of course there are bound to be
problems if you're asking hundreds of people
to install the plugin. Everyone who wants to
talk also has to have a microphone for their
computer - this includes speakers as well as
the participants who want to ask
questions.
Teleconferences on the other hand are very
easy for the participants because everyone
knows how to use a telephone. The
disadvantage is that there are long distance
fees because everyone must call into a
central number. Since this is most likely a
US number it limits how many people from
outside of the US are willing to join the
call.
In terms of creating recordings of the
sessions, both options offer record features.
How quick and easy it is to get these
recordings after the fact would be something
you'd want to research.
ANP: How did you go about coming up
with the list of questions you wanted to ask
the experts during the interviews?
Jennifer: For each of the speakers
I spent a lot of time going over their
websites, newsletters and recent articles.
From that I was able to put together a list
of important questions that I wanted to ask.
Once on the call though I found myself "going
with the flow" and expanding on those
questions based on their answers. I think
that the result is more like a conversation
then a formal interview, which is nice.
Whenever I do an interview I always send
the questions a few days in advance so the
speaker has an opportunity to review them. I
find they give more in depth answers if
they've had a chance to think about them
first. A couple of the experts for this
seminar series even suggested other questions
I should include which was great!
ANP: If your best friend was thinking
about doing a similar project, what advice
would you have for them on in doing it?
Jennifer:
1. Make sure you have specific goals for
the project before you begin. In my case I
wanted to create a product I could offer my
Coaching Club members so I approached it with
that in mind. If you envision the end result
and then work backward you'll be more likely
to succeed than if you jump in with both feet
and "see what happens".
2. Be sure to choose a niche topic. I see
a lot of people creating general products
that are too similar to existing products.
You don't have to be the only person offering
information on the topic, but don't be one of
hundreds.
3. Research the technology thoroughly and
test all of your options before making your
final decision. Having it professionally
recorded may cost more but it's worth it in
the end if you get a better quality
product.
4. Choose speakers with a variety of
different points of view so you cover the
topic from all sides.
5. Have fun!
-- Jennifer Tripp, http://www.mysmallbizcoach.com
Well, that's it for me this week. Don't
forget to have a look at the information Paul
Counsel is offering - you won't regret it.
http://www.achievenetprofits.com/triplewealth
I hope you have a great week, and look
forward to the next time we meet.
Cheers,
Jason
"We have a choice: to plough new ground,
or to let the weeds grow." -- Jonathan
Westover
Legal Stuff
Copyright 2005 Jason Anderson. All rights
reserved.
We accept no responsibility whatsoever for
the content, profitability or legality of any
published articles or advertisements contained
within Achieve Net Profits.
And, although all of the articles have been
selected for their content, the publishing of
such articles within this newsletter does NOT
constitute a recommendation of the products or
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articles.
Be responsible! Always do your own Due
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