Issue # 112, 24-May-2005
ISSN 1447-4956
Copyright 2005 Jason Anderson. All rights
reserved worldwide
http://www.achievenetprofits.com/
Hello again, and welcome to this weeks
letter. I hope this week has treated you well so
far.
Have you had a chance to check out the
package I recommended in last weeks
newsletter?
http://www.achievenetprofits.com/tk
On top of what you get as part of the package
(IMHO, just about everything you need to run
your online business), the highlight for me is
the bonus you get when you buy - a *lifetime*
membership to David Vallieres private membership
site.
This bonus isn't available for everyone. Only
a few (like my subscribers) are being offered
this bonus. David's site alone is worth $179 a
year, as membership usually costs $14.97 per
month to join his site.
I find David's site to be a good, no-nonsense
archive of information on succeeding online. By
itself its a great deal - as a bonus to the rest
of the package it's outstanding value.
Do take a look...
http://www.achievenetprofits.com/tk
* * *
Marina and I are rather excited about July.
We've booked to travel to Sydney to take part in
a dancing workshop being held there. It's an
international event that happens every few years
within the SCA, and is on the topic of medieval
dancing (surprise surprise! :-) ).
http://www.sca.org.au/kwds/
So there will be experts on medieval dance
from around the world travelling here to
Australia, and showing us everything they've
been able to work out from their research.
(The problem with dance is that it wasn't
really recorded in much detail until the 15th
century, and the records from then are sketchy
and ambiguous to say the least).
We're really looking forward to the trip. It
will certainly be nice to get away for a while
(we're staying there for the whole week).
* * *
This weeks condensed interview is from Edward
Thorpe. While Edward has been involved in a lot
of things online, one of the activities he's had
a lot of success with (and written a book about)
is buying leads for his mailing lists. No, I'm
not talking about spam - I'm talking about
co-registration services. What is a co-reg
service? Read on to find out more...
ANP: What exactly is a list
co-registration service is, and why I should
be interested in them?
Edward: Co-registration services
could be defined in a number of different
ways, with all the definitions being somewhat
correct.
For our purposes, let's agree
co-registration services are lead producing
companies who collect names, email addresses
and other detailed data, from individuals who
are willing to give the co- reg companies
their personal data in order to receive more
information on subjects they're interested
in...
Once the lead has been generated, the
co-reg company either sells the lead or
broker it out to a leads vendor... Or
both.
Back to original question: "Why would you
want to use co-reg services?"
Answer: "So you can inexpensively get
thousands and thousands of 'leads' and let
your marketing processes pull the suspects
from your leads list. Your marketing
processes then pull the prospects from your
'suspects' list, and so on..."
This may be a good time to mention - I
consider all leads as "Junk". It's what you
do with the leads that makes the
difference.
ANP: How can I tell if a list
co-registration service is reliable or not?
What warning signs should I look for, and
what questions should I ask (both of the
company, and/or other people who have used
them)?
Edward: As I just stated, when
working with a new vendor, you want to test a
small list and track your results.
Reliability of a leads farm is nearly
impossible to ascertain going in. But you can
ask the lead vendor's rep questions to give
you some insights to the following
concerns:
You're looking for a vendor who sells you
leads with no more than 10% bad email
addresses (un-deliverables). (Personally,
more than 1% and I'm already un-happy)
Here's what I consider "Bad" co-reg
leads:
- Over 10% bad email addresses
- Common lead feedback indicating
they're not in the target market the lead
company told you they were in
- 1% or more spam complaints (So far,
I've never had one from the leads deals
I've set up... Knock on wood!)
The leads must be true opt-ins, and don't
ever accept leads without each of the
following:
- Email Address
- First Name
- Last Name
- Full Postal address
- Phone Number
- Gender
- Date of Birth
- Date/time they Opted In
- IP Address
You want the leads to be a 'fresh' as
possible. In my experience, leads over 30
days old should be avoided - unless you're a
seasoned email marketer.
ANP: How often should I email the new
list that I've received, and what sort of
things should I send them? How soon should I
start trying to sell to them?
Edward: Generally with email
marketing, in my experience, you send more
emails during their winter months - fewer
during their warm season. Logical, huh?
In either case, I want to send the 2nd
email within 3 - 4 days of the 1st.
Thereafter, I send out 1 email per week, on
Friday, until the 'let's get acquainted'
email series is finished. (I go into more
details in my co-reg eBook and my
eReport)
In the first 3 - 5 messages, you want to
let parts of your unique personality
show.
You want to let them 'sense' you can help
them achieve what they're looking for. And
you want them to respond to you by asking
them easy to answer questions.
At this point, you want start separating
the suspects from the leads. How? You begin
training them to buy from you.
What you send them depends on your
products & services. Naturally you want
to send them educational messages fitting the
profile of your products/services.
How soon you start selling depends on you
testing and tracking your processes. You'll
have to see what's best for your style.
But, rule of thumb, I tell people to not
make an offer until the 4th or 5th
message.
I'm always testing. And tracking.
Sometimes I make an offer in the 2nd message.
Sometimes in the 12th. In my control series,
I make the 1st offer in the 4th.
ANP: What final advice would you have
for your best friend if they were about to
start using a list co-registration service -
the most important thing (or things) that
will mean the difference between succeeding
and wasting their time and/or money?
Edward: Know you leads vendor. Test
small with new vendors. Attempt to build
duplicatable systems from the start.
All leads are junk. It's what you do with
them that make the difference.
Test & track your way into developing
an introductory series of email messages that
will bring the suspects from your list of
leads.
Develop, test and track marketing
processes to bring you prospects from your
suspects lists.
Develop, test and track selling processes
to turn prospects into customers. Treat your
customers like gold and they will buy from
you again and again.
Of course, you can get more detailed
information from my "Co- Reg-Secrets" list
building package at: http://www.co-reg-secrets.com/
-- Edward Thorpe, http://www.LazyDudePublishing.com/
I hope Edwards information prompts you to at
least look at purchasing leads. They can be a
great way to build your own list... but you
haven't to be careful how you go about it! It
may make sense to check out Edwards book at the
URL in the interview (not an affiliate link)
before you start.
Well, that's it for me this week. Be sure to
check out the package I recommended above - it's
a fantastic deal, especially with the David
Vallieres bonus (only for subscribers).
http://www.achievenetprofits.com/tk
I hope you have a great week, and look
forward to the next time we meet.
Cheers,
Jason
"Once you get rid of the idea that you
must please other people before you please
yourself, and you begin to follow your own
instincts - only then can you be successful. You
become more satisfied, and when you are, other
people tend to be satisfied by what you do." --
Raquel Welch
Legal Stuff
Copyright 2005 Jason Anderson. All rights
reserved.
We accept no responsibility whatsoever for
the content, profitability or legality of any
published articles or advertisements contained
within Achieve Net Profits.
And, although all of the articles have been
selected for their content, the publishing of
such articles within this newsletter does NOT
constitute a recommendation of the products or
services mentioned or advertised within those
articles.
Be responsible! Always do your own Due
Diligence before responding to any offer.
