Issue # 110, 11-May-2005
ISSN 1447-4956
Copyright 2005 Jason Anderson. All rights
reserved worldwide
http://www.achievenetprofits.com/
Hello again, and welcome to this weeks
letter. I hope this week has treated you well so
far.
I want to say thanks everyone who sent their
best wishes for Marina after last weeks letter.
If you've only just joined, she hurt her
Achilles tendon (ie: tendonitis) after we did
some dancing as part of a play.
Her tendon is a little better, although its
still very sore. She's still on crutches for the
most part (although she doesn't used them when
moving around at home). Hopefully she won't need
the crutches in a weeks time... although with
some unavoidable commitments on this coming
Saturday and Tuesday that will require lots of
walking, she may be on them for a while longer
:-(
* * *
I want to tell you about a new report my good
friend Patric Chan has just written, which
summarizes the 5 step system he uses to achieve
his success online.
The best part is, there's nothing in his
system that is difficult. It's all simple steps.
The only hard part is forcing yourself to follow
the steps, and not get sidetracked!
You can grab his report (a gift from me) from
the following link...
http://www.achievenetprofits.com/sellingonlinesecrets.zip
* * *
This week I continue the practice of the last
few weeks, and present another condensed
interview. This time the interview is with
Rufina James, and is on a topic that has been
very popular in recent months - niche marketing,
and choosing a niche.
ANP: What exactly do you mean
when you talk about a 'niche' online?
Rufina: You can think of niche
marketing as the opposite of mass marketing.
Mass marketing attempts to reach the masses.
The target market is huge and unspecified --
basically the general population. But niche
marketing offers a specialized or focused
product or service to a very specific target
market.
Take a website on baseball caps - it sells
nothing but baseball caps of all colors and
sizes. This site is wildly successful because
they have EVERYTHING in baseball caps.
Niche sites are not as obvious as general
sites online. You've probably never heard of
most of the niche sites online. Unless you're
in the field and looking for that kind of
information, product, or service, you'd never
bump into it.
ANP: Why is it so important to choose
a niche in an online business?
Rufina: It doesn't make economic
sense to try to compete with the giants
online. Their pockets are a lot deeper than
those of the small business person's or
entrepreneur's. They can afford staff,
expensive advertising, and can reach a wider
audience.
On top of that, sometimes there are
already several giant sites in one area, like
Amazon and Barnes and Noble. It would be
foolish for an entrepreneur to try to compete
with that.
ANP: How should someone go about
finding their niche?
Rufina: Start with a few possible
niches that interest you and you know
something about. Then, find out if there's
money in it. Not all niches are profitable.
Researching the amount of people who are
searching the keywords associated with your
niche online is the first step.
The next step is finding out what others
are paying for each of those keywords. If you
discover larger sites are paying $3.00 -
$5.00 a click for the keywords you need, that
tells you the competition is way too stiff.
Look for other, less expensive keywords.
You may find that there are no keywords in
your niche that are reasonable. Or that there
are several, but they receive less than 1,000
inquiries a month. If so, that's a strong
indication that the niche is not profitable
online at this time. If that's the case, drop
it and go to another.
ANP: Are there any traps people should
be aware of when looking for a niche?
Rufina: The most common is spending
months putting up a website in your niche
expecting to make tons of money -- without
checking to see if it's a viable niche
first.
Another is not finding out first what the
market wants and will actually buy. Many
times, people say they want this or that
(even in survey questions). But when it comes
to spending money for it, they don't.
Finally, not having sufficient online
marketing skills. Marketing is always
necessary no matter what niche you're in.
ANP: Is it better to try and find one
super-profitable niche, or a number of
smaller niches?
Rufina: Many people make 6-figure
incomes on just one super-profitable niche.
But I'd say most people would have more
success with two or three smaller niches. The
reason for this is that there is a limit to
the amount of money a small niche can
produce. So it helps to have two, three, or
more small niches adding to your total
profits.
ANP: What are the most common mistakes
you see people make when choosing their
niche?
Rufina:
- Not finding out FIRST if there are
enough people on the web interested in
that niche. Going by personal interest
alone without using business sense.
Personal interest IS an important factor,
but the niche needs to be profitable to be
viable.
- Not finding out FIRST how competitive
the niche is.
- Not checking to see if the supply of
websites in that niche hugely exceeds the
demand.
- Not finding out EXACTLY what their
niche market wants and will buy.
- Forgetting to test the market, test
the strategies, test the sales letter,
test everything FIRST.
-- Rufina James, http://www.nichemarketingsecrets.com
Well, that's it for me this week. I hope you
have a great week, and look forward to the next
time we meet.
Cheers,
Jason
"While we are postponing, life speeds by."
-- Seneca
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