Issue # 103, 8-Mar-2005
ISSN 1447-4956
Copyright 2005 Jason Anderson. All rights
reserved worldwide
http://www.achievenetprofits.com/
Hello again, and welcome to this weeks
letter.
I once again apologize for the huge delay
between issues. We've been renovating at home
the last few weeks, and it has taken up a lot
more of my time than I thought it would. I went
for days at a time without touching the
computer, which felt really strange!
On the plus side, with a new roof and some
paint on the walls our house has gone from the
worst looking place on the street to one of the
best. We also did a lot of work on the bathroom,
and it's gone from seeming small and dark to
looking much lighter and bigger.
(Which is all an illusion, since we didn't
actually change the size of the room!)
The downside is that, as always, unexpected
events blew our budget clean out of the water.
In particular the hot water cylinder decided to
die (I never realised how much they cost to
replace), and the pumbler ended up taking three
times as long to do his work as I was
expecting.
But while this is bad luck for me, it's good
luck for you! To help pay for the unexpected
expenses I've started the "Renovation Sale".
Hopefully you'll like some of the options
available.
In brief...
- Save $20 off the regular price of joining
the membership site
- Buy Underground Sales Letters, and get a
free account at my membership site
- Save $10 off the original price of my
teleseminar "How To Create Your Own
Membership Site" (I haven't released this to
the general public yet, so if you weren't on
the original call this is a great chance to
get in before everyone else)
- Lots of products with reprint rights at
lower than normal prices (one for $5, three
for $10, and so on).
- Plus the usual subscriber specials on
several products by Louis Allport
The full details of the sale are at http://www.achievenetprofits.com/special/reno.shtml
* * *
This weeks interview snippet (actually,
snippets) comes from Jeff Smith. Jeff is the
creator of "Ultimate Information Entrepreneur's
Idea Guidebook", which is a ebook that
concentrates on how you can come up with product
ideas (not necessarily for ebooks, they can be
for any type of product).
I decided to include two snippets from the
interview today. Both deal with choosing a topic
to create a product on (not necessarily an
ebook, although that is certainly the most
common type of product). The first snippet deals
with picking a topic, while the second snippet
deals with making sure the topic you have picked
will be popular.
Snippet #1
If you don't mind Jason, I would like to
make the point that the #1 mistake I see
being made by new information product
developers is that they write about ideas or
topics that *they* would like to write about.
That doesn't mean anything if people don't
want to spend $29 or $39 for it. So - I
focused an entire product (http://www.infoproductcreator.com)
around idea generation techniques that have
built in profit generators.
For example, one of the techniques I
mention is to take a magazine in your area of
interest and get hold of 5-6 back issues,
search for recurring themes - what problems
are the articles addressing? What titles pop
up again and again? You should be able to
identify at least 4 or 5 of these that could
very well be the idea for your next eBook.
You can do the same with the table of
contents for best selling books in your area
of interest - each chapter could be an eBook
in itself.
By using these techniques, and over 40
others I point out in my Ultimate Information
Entrepreneur's Idea Guidebook, your idea
generation is focused on *proven* hot markets
- otherwise these articles or books would
have never made it to market in the first
place.
Snippet #2
As I mentioned in the last question -
there are many idea generation techniques
that will help you develop and position your
ideas based on proven, in-demand desires.
There are other methods you can use to
test your product ideas such as online
keyword ranking sites - Overture.com and
Lycos both have one. Or you can test using
online surveys - which I use constantly.
You can also test out your idea by writing
articles and smaller Special Reports on your
topic and see how well they do before
spending extra time on writing an entire
eBook.
Another suggestion is to bounce your ideas
off of ezine publishers in your area of
interest - I've always found that they have a
very keen sense of what will well and what
won't for their market.
A final point on this - every idea, topic,
title, format, pricing, main benefit
statement, etc, should be tested - no matter
how good you are, you are still often
surprised by what people will buy or how they
will respond - that's just the mystery of
human nature.
-- Jeff Smith, http://www.infoproductcreator.com
I hope these tips will help you come up with
an idea for your first (or second, third, etc)
product!
Well, that's it for me this week. If you get
a chance, I'd really appreciate it if you could
check out my "Renovation Sale" at http://www.achievenetprofits.com/special/reno.shtml
I'm sure the plumber would like it too
:-)
Till next time.
Cheers,
Jason
"Everything is a secret until you know it"
-- Mike Litman
Legal Stuff
Copyright 2005 Jason Anderson. All rights
reserved.
We accept no responsibility whatsoever for
the content, profitability or legality of any
published articles or advertisements contained
within Achieve Net Profits.
And, although all of the articles have been
selected for their content, the publishing of
such articles within this newsletter does NOT
constitute a recommendation of the products or
services mentioned or advertised within those
articles.
Be responsible! Always do your own Due
Diligence before responding to any offer.
