Issue # 101, 22-Dec-2004
ISSN 1447-4956
Copyright 2004 Jason Anderson. All rights
reserved worldwide
http://www.achievenetprofits.com/
Hello again, and welcome to this weeks
letter.
Only a few days to go until Christmas is
here, and I've got to say I still get a spark of
the excitement I used to feel when I was a kid.
Seeing the decorations up and all the presents
under the tree makes me wish it was Christmas
day already! ;-)
Marina and I are doing the parent visiting
thing this year. We're leaving home in a few
hours to go visit my parents, then on Christmas
eve we'll head over to her parents place for
Christmas day.
(Both sets of parents live at the opposite
end of the state to us, but Tasmania is a fairly
small state so it only takes us 3 hours to get
there).
Speaking of Christmas, don't forget the
collection of Christmas pictures I'm trying to
put together over at http://www.achievenetprofits.com/christmas/
I've only had a few contributions so far, but
I'd love a lot more! If you have any pictures at
all that you are willing to share (and help
inspire some Christmas cheer in others), just
follow the instructions on the page for sending
them to me.
* * *
In case you haven't had a chance to check it
out yet, the 117 Christmas gifts giveaway is on
at the moment. As the name probably says, you to
download 117 popular Internet marketing products
for no cost. I've gone through the products
myself (downloading the ones that caught my
attention), and there are some really great
products there!
Grab your gifts now at http://www.achievenetprofits.com/117gifts
* * *
This weeks interview snippet comes from Bryan
Kumar. Bryan has created quite a few
infoproducts (and has several more underway at
the moment), so he certainly knows what it takes
to create a product!
Of course, it's all well and good to decide
to create a product - but first you have to
decide what you're going to create it about!
This is what Bryan had to say on the
subject...
I'll be honest… I'm pretty lazy
these days. I just look at what's already
selling well out there and I give that idea a
unique twist.
Just follow the experts and top sellers,
watch what's hot on Clickbank (i.e. what
sells the most,) check out Amazon.com and see
what's moving there. Go to forums and look
for common problems or complaints people are
having.
Every now and then I'll come up with an
original idea, but usually it's just stuff I
see happening around me. (By giving it a
twist, it sort of becomes a unique product.)
Just learn to pay attention. Keep one ear on
the ground. Notice what's getting the most
shelf space in bookstores. Visit discussion
groups in your niche. Get on mailing lists,
etc.
In short, get out there and hang out among
your customers and competitors (either
online, offline, or both.) Do that and you'll
never run out of ideas to write about.
You can also simply "ask" people what they
want. If you already have a customer base,
just ask them what kind of product they're
most interested in and are willing to pay
for. Then, create that product for them.
One thing I'd strongly suggest you do
is… give your product idea a little
"twist." Make it unique in some way so that
it's not the same ol' product that everyone
else is selling.
That little twist can make your product
stand out and sell very well.
Here's an example from my past…
When I first started my 'Secret
Collection' several years ago, no one was
selling it the way I was. People were selling
individual reports, on various niche
subjects, but you rarely saw anyone put it
together the way I had.
And there was a reason no one was doing
it. It was difficult to group those products
together and still maintain a "theme." I'm
talking about subjects like online
investigation, self defense, credit tips,
beating speeding tickets, UFO's, etc. None of
these products had anything to do with each
other.
Well, I decided to use the "secrets"
theme. My main selling point (and headline)
was.. "Discover Secrets You're Not Supposed
To Know About!"
And, in the package, I revealed online
investigative secrets, self defense secrets,
credit secrets, UFO secrets… and so on.
Suddenly, all these products - on different
subjects that normally could not be grouped
together - worked very well as a
"package."
My uniqueness in this case was the way I
"packaged" the products, and of course the
"secrets" hook that I used. It was a hit.
Still is. (You can view the products list
here… http://www.about-secrets.com
)
I got the "package/membership site" idea
from the Internet Marketing Warriors site, of
course. ;-) So it wasn't an original idea.
(Like I said, pay attention to the top
marketers and you'll get lots of ideas.)
But, I gave it a twist that was original.
At least for the online crowd.
So… you don't have to be an inventive
genius to have a hot product. Just watch for
what's selling. Then, focus on solving
problems, on providing solutions, on creating
value for others, on making your product
better than what's already out there, and
you'll do fine.
-- Byran Kumar, http://www.about-secrets.com
There is another advantage to using Bryan's
method of going into areas where there are
already competitors - you know that there is a
proven market, with people willing to buy
products!
The last thing you want to do is to spend
weeks (or months) developing a book, only to
find that no one wants to buy it. It's not a
nice thing to have happen.
Bryan's full interview is part of the
collection of 83 interviews, 274 downloads (many
with reprint rights), 67 discounts and 975
minutes of training videos that are part of the
membership site. Join now by visiting http://www.achievenetprofits.com
Well, that's it for me this week, and the
rest of the year. I'm taking a break next week
from publishing, so the next newsletter will go
out in the first week of January. I hope you and
your family have a very Merry Christmas, and a
Happy New Year.
See you in 2005!
Cheers,
Jason
"Everything is a secret until you know it"
-- Mike Litman
Legal Stuff
Copyright 2004 Jason Anderson. All rights
reserved.
We accept no responsibility whatsoever for
the content, profitability or legality of any
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within Achieve Net Profits.
And, although all of the articles have been
selected for their content, the publishing of
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articles.
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