Issue # 84, 8-Jul-2004
ISSN 1447-4956
Copyright 2004 Jason Anderson. All rights
reserved worldwide
http://www.achievenetprofits.com/
Woah! I can't believe it has been three weeks
since I sent out the last newsletter!
In case you were wondering if I had fallen
off the face of the planet, I hadn't (although I
was beginning to wonder at times!) I've been
caught up with all the tasks I had to do to
finish up the membership site teleseminar that I
held almost a month ago.
Not surprisingly, everything seemed to take
50 times longer to do than I thought it would.
So I've had my head down trying to get
everything finished for people who signed up for
the call.
Happily for me (and for the people on the
call :-) ), it's now all done.
Now I've just got to continue to push and
release the call (and all the bonuses) as a
product.
Watch this space for more info :-)
***
As you know, I normally interview other
people for my membership site. However, recently
I had the tables turned on me.
Just after I finished interviewing Richard
Quek (a must-read for anyone who wants to
increase the traffic to their one web site), he
asked me if I was interested in being
interviewed for his upcoming book. I accepted,
and a few weeks ago the book was released.
http://www.achievenetprofits.com/zoom
Titled "Zoom to Super Success", Richard
interviewed over 50 successful Internet
marketers, asking them questions on how someone
(like you) could duplicate their online
success.
Jay Conrad Levinson, author of the "Guerrilla
Marketing" series of books, said this about
it:
"There are no shortcuts to success
on the Internet -- but wait! I just read
Richard Quek's brilliant 'ZOOM Your Way to
Super Success,' and now I've got to admit
that there are shortcuts. And they're all in
Richard's outstanding book.
"If you want to get wealthy online -- read
it."
I'd pretty much have to echo those comments.
It's an educational read, and no matter what
your level of expertise you're going to learn at
least one powerful tip that you can use in your
own business straight away.
Be sure to check it out.
http://www.achievenetprofits.com/zoom
***
The long delay between newsletters has meant
that several interviews have been posted to the
membership site in the mean time. As a result,
this week I have two snippets for you.
The first is from Edward Thorpe. Edward has
been using list co-registration services for
several years to build his own newsletter list.
Very successfully too I might add.
(If you're not familiar with list
co-registration services, basically it allows
you to buy the names and email addresses of
people who are interested in what you have to
offer. No, we're not talking about spamming, or
harvesting email addresses! These are legitimate
people who have opted in).
There are hundreds of possible traps you can
fall into when using a list co-registration
service to build your list. One big problem is
the increased risk of spam complaints.
Edward had some great advice on how you can
protect yourself from complaints. Here is *part*
of his answer on what you can do.
There's only 1 surefire protection:
Don't email anyone but your Mum. <grin>
In over 2 years of testing co-reg leads,
I've yet to have my first spam complaint.
(knock on wood)
On the same time, I've had JV partners
using the same leads who have had spam
complaints.
Why the difference? They start selling too
soon. They don't establish their credibility
or build a friendly relationship before they
ask for the sale.
I do have a number of spam protection
methods and tactics that are primarily a
rehash of what we've gone over...
Know you lead vendor. Test small until you
know you can trust them.
Never add an opt-in lead to your list -
unless each lead comes with each of the
requirements I mentioned earlier.
When you're setting up your emailing
programs, you'll want to filter out any
reference to email addresses or names which
include the words: spam; junk; spam mail;
junk mail, and the like.
You can even filter out sexual, hate or
racist references, as well.
--
Edward Thorpe publishes 'THGBA eRag' - a
generic business and life principles ezine.
Readers agree "Honest, funny, sincere and
different." New Subscribers get a copy of his
acclaimed eReport: "Internet Marketing
Considerations".
Send email to: mailto:erag@A1eBiz.Com
Visit: http://www.The-Home-Grown-Biz-Advocate.Com
Edward had several more suggestions on what
you can do to protect yourself. He also had a
lot of advice on how to 'warm' a list to
you.
You've probably heard that a lot of people
say list co-registration services don't work.
The people you get never respond to your emails,
and never buy anything from you.
Edward is proof that those people don't know
what they're talking about. Like most things, it
comes down to knowing the correct way of doing
things. Once you learn his methods, you'll be in
a much better position to make things work!
***
The second interview snippet this week is
from professional copywriter Dan Lok.
Dan charges anywhere from $2,000 (for a
"Quick-Turn Marketing Makeover") through to
$15,000 for a complete campaign. And his clients
happily pay that when they see how much extra
business he is bringing them!
Not surprisingly, I interviewed Dan all about
copywriting. He certainly provided a *HUGE*
amount of information (almost 20 pages in the
end) on this topic. I personally think the
information was top notch... but then I may be
biased ;-)
One of the topics Dan talked about was the
common mistakes people make when they are
writing their own sales letters. Here are just a
few of the mistakes he talked about...
I think the biggest mistake -- Sales
Killer #1 -- is not telling your prospect
what's in it for him/her.
Businesses everywhere focus their
promotions on themselves - their
achievements, their history, their
people. "Me, me me…it's all about
me." Who cares? Not the
consumer!
Your prospects don't care about you, they
don't care about your company, and they don't
care if you're going bankrupt... unless it
means they'll get a good deal on the
merchandise that you're liquidating to pay
your creditors.
A consumer wants to know one thing and one
thing only. WIIFM - "What's in it for
me?" This means that every marketing
piece you product must focus on your prospect
and the benefits of doing business with
you!
...
Sales Killer #3 is failing to use specific
facts, numbers, quotes, and details to
convince consumers of the truth of your
claims and to motivate them to a key rule you
need to remember when you're writing
copy: Generalities Don't Sell &endash;
Specifics Do! The more specific you can
be about the results they'll get, the more
you will see!
For example, instead of saying: "Pay
Less in Taxes!"
You should say: "How to Cut Your
Taxes 70% and Protect Your Assets
Forever!"
It's obvious, isn't it? I mean &endash;
look at the difference in the impact the
specific headline has over the general
headline! The specific headline paints
a very attractive picture of the future
("protect your assets forever") by letting
the consumer calculate EXACTLY how much
they'll save (70% of their current tax
burden).
These types of specifics have a strong
impact on emotions and logic, the twin
engines that drive sales. I wouldn't be
surprised if some of our readers are already
wondering how to contact me because they want
to know what this product is and how it can
save them so much money.
--
Dan Lok is the World's First Quick-Turn
Marketer. He's the rebel copywriter with
a proven track record of selling over $17.3
million dollars of merchandise and services
in over 39 different industries. He's
made a fortune creating hundreds of
money-making ads and sales letter during his
career, and now you can get inside his head
without paying a dime. Visit http://www.QuickTurnMarketing.com
(To read the full interviews you need
to be a member of the Achieve Net Profits
membership site. You can join now by visiting
http://www.achievenetprofits.com
).
Dan's interview was packed with useful
information on improving your own sales copy. In
particular, his discussion about headlines was
great. He even picked apart one of his own
headlines, showing how each of the parts of the
headline were put together.
If you want to learn copywriting from one of
the best, Dan's interview is a definite
read.
Well, that's about it for me this week. Till
next week, I wish you all the best with your
online business.
Cheers,
Jason
"Winners never quit and quitters never
win!" - Vince Lombardi
Legal Stuff
Copyright 2004 Jason Anderson. All rights
reserved.
We accept no responsibility whatsoever for
the content, profitability or legality of any
published articles or advertisements contained
within Achieve Net Profits.
And, although all of the articles have been
selected for their content, the publishing of
such articles within this newsletter does NOT
constitute a recommendation of the products or
services mentioned or advertised within those
articles.
Be responsible! Always do your own Due
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