Issue # 73, 9-Mar-2004
ISSN 1447-4956
Copyright 2004 Jason Anderson. All rights
reserved worldwide
http://www.achievenetprofits.com/
Welcome to another issue of the Achieve Net
Profits Letter. I hope this weeks issue finds
you well.
If you haven't had a chance to check out
Louis Allport's new book yet (Web Hosting
Exposed), I strongly urge you to do so. It's
full of must-know information on web hosting -
especially if you're new to web hosts, and
aren't sure how to find a good and reliable
host.
I've also included a bonus of my own with it
- a report on my bad experiences with a web host
(and all the warning signs I should have seen,
so you'll know what to look for), and my
personal 10 tips for finding a reliable web
host.
Louis's book also comes with resell rights,
so you can sell it to others.
You can find out the full details at
http://www.achievenetprofits.com/webhostingexposed/
Google Adwords has certainly become a hot
topic in the last six months (especially since
Chris Carpenter's "Google Cash" got big coverage
when it was released).
http://www.achievenetprofits.com/googlecash/
One person who has done *very* well with
Google AdWords is Jeremy Wilson. Jeremy recently
wrote a report on his AdWord experiences (which
you get when you buy Google Cash).
What does his report cover? Only how he went
from spending hundred dollars on Google AdWords
(and getting no sales), to now earning over
$16,000 a month!
Needless to say, Jeremy has learned a bit
more about Google AdWords than most of us :-) He
was gracious enough to agree to an interview,
and he passed on a lot of top quality
information.
Here's just *part* of his answer on how he
comes up with the keywords for his ads (and how
to find uncommon keywords that not many people
are bidding on).
Keyword research is something I
completely obsess over. If I find a
successful niche I make it my goal to
completely dominate all the keyword real
estate I can come up with.
This all starts with knowing the general
words and phrases related to the product you
are promoting. For this I start with Overture
and Google's Keyword tools to get a list of
all the most popular and very general
keywords and then run them through AdWord
Analyzer to quickly gauge the competition of
the most in demand keywords. Sometimes you
luck up and can find some heavily searched
terms with little competition. At this point,
however, search counts DO NOT matter. More on
this below.
The next phase it to come up with as many
modifiers and compound phrases you can think
of.
Ask yourself these questions:
- Can I combine any of the general terms
to form unique phrases?
- Can I add regional modifiers like city
and state names to these keywords?
- Can I add modifiers like "how to",
"online", "buy" to my keywords?
- Can I add colors or sizes or name
brands?
- Can I combine short phrases into even
longer more specific phrases?
- What would people actually buying this
product type into a search engine?
If you get creative, you can come up with
dozens of questions like these. The point is
to get creative and brainstorm. If you have
to, get away from your computer because the
urge is too great to "check" every one of
your ideas with a keyword tool.
-- Jeremy Wilson, http://www.googuide.com/googlecash.htm
(To read the full interview you need to be
a member of the Achieve Net Profits
membership site. You can join now by visiting
http://www.achievenetprofits.com
).
Jeremy passed on a *lot* more information in
his interview - how he writes ads that attract
clicks (while reducing the number of
"browsers"), what criteria he uses to find
products to sell, how he tracks his ads, and
much much more. He certainly packed a lot of
information into his interview.
Before I wrap up for this week I want to
mention an experiment I've just started. I'd
seen it done by many others before, but it
wasn't until Ryan Deiss wrote about it the other
day in his newsletter that things "clicked", and
I decided to try it myself.
I have an ecourse on creating mini sites,
which I put together towards the end of last
year. It's a fairly standard affair, with 8
parts sent out every second day (so it is sent
out over a two week period).
(It's different from my report, if you've
read that. The report concentrates on what I did
to build my first mini site, and is a case study
of sorts. The ecourse has a lot more general
information on how to build a mini site - find a
topic, finding an affiliate program, etc.)
Ryan's suggestion was instead of sending out
the ecourse via email, put it on the web. The
email they get when they sign up just gives them
the URL.
His reasoning is that people will lose the
initial excitement they have about whatever
product you're mentioning in the ecourse. When
they first sign up they might be excited about
it, and almost ready to buy, but one or two
weeks later they've had a chance to talk
themselves out of it.
(As a bonus, being only a short message it is
more likely to get past all the braindead
filters out there).
My first thought was "but what about the
multiple exposures that an ecourse gives
you?"
After all, that is one of the reasons
ecourses are promoted as being a good thing -
you expose the subscriber to the product on
several occasions. Research has shown people are
more likely to buy a product if they have been
exposed to it multiple times, with 7 being the
generally accepted number.
(Either that or you'll really annoy them :-)
)
Then I remembered an example I had seen of
this in action. I still got follow-up messages
after signing up for the ecourse, but instead of
containing the ecourse, they prompted me to read
the course on the web if I hadn't already done
so.
So on the weekend I changed my mini sites
ecourse over to the method Ryan suggested. Will
it work? I don't know :-) I know I'll be keeping
a careful eye on the results!
If you want to see what I did, you can find
it here:
http://www.achievenetprofits.com/minisiteprofits/ecourse.html
I hope this has been some help to you. If you
try it, let me know how your results!
Till next week, I wish you all the best with
your online business.
Cheers,
Jason
"If we listened to our intellect, we'd
never fall in love. We'd never have a
friendship. We'd never go into business, because
we'd be cynical. Well, that's nonsense. You've
got to jump off cliffs all the time and build
your wings on the way down." -- Ray
Bradbury
Legal Stuff
Copyright 2004 Jason Anderson. All rights
reserved.
We accept no responsibility whatsoever for
the content, profitability or legality of any
published articles or advertisements contained
within Achieve Net Profits.
And, although all of the articles have been
selected for their content, the publishing of
such articles within this newsletter does NOT
constitute a recommendation of the products or
services mentioned or advertised within those
articles.
Be responsible! Always do your own Due
Diligence before responding to any offer.
