Issue # 69, 10-Feb-2004
ISSN 1447-4956
Copyright 2004 Jason Anderson. All rights
reserved worldwide
http://www.achievenetprofits.com/
Phew, what a busy week its been. But it's
taught me one thing. Trying to do home
renovations *and* launch a membership site in
the same week is rather - well - dumb :-)
Next time I'll make sure not to try and do
both at the same time!
I have a couple of pictures of the results of
the renovations, if you are interested.
http://pictures.bmsw.com.au/reno/
I took a lot more, but I haven't put them
online yet. The current pictures probably won't
mean a lot because there aren't any "before"
shots up, but maybe they'll give you some idea
of what's been done.
Now all we have to left to do is painting the
walls their new color. Sigh! :-)
Before I forget, I should let you know about
a new contest I'm involved in. The Great
Creative Fountain.Net eBiz Contest is a
collaboration of several big names (oh, and me
:-) ). There is a huge selection of prizes up
for grabs, including a years free membership to
my membership site.
Be sure to sign up for it:
http://www.creativefountain.net/ct/index.html
Speaking of the membership site, I've been
gladdened by the response I've received so far
(especially as the sales letter left a lot to be
desired). I'm currently having a new sales
letter written, so it will be interesting to see
what sort of response that gets :-)
BTW, I'm afraid the introductory price for
existing subscribers of this newsletter has
ended.
I won't use the traditional tactic that so
many marketers do of extending it because I've
(supposedly) had lots of people "beg me" to.
Let's be honest - that's a trick, to try and
get you to buy.
It's no different to the "buy now before
(tomorrows date) or you'll miss out on these
bonuses" trick that so many sales letters
include. That's just done by a simple script,
and is used to trigger the "must buy now" reflex
in us.
Don't get me wrong - both tactics do increase
sales. But it's not something I'm comfortable
doing. So I don't.
There is one interesting piece of trivia I've
noticed with the membership site that may be
useful if you decide to set up your own site.
People seem to prefer to pay with PayPal. This
may not apply to every niche, but it is
something worth remembering.
Jumping topics, the interview I've added to
the membership site this week is with John
Colanzi. John is a very productive article
writer. I have no idea how many articles of his
I've read - its got to be getting up near a
hundred (at least, it seems like that!)
Needless to say, I wanted to interview John
on the process of writing articles. Here's one
tip he had to pass on about how to structure an
article.
I try to mix facts with a little bit of story
telling. It's easier for a reader to remember
a story than it is to absorb dry facts.
I also try to simplify. I write as if I
were talking to my best friend.
I'm not out to impress them with big
words, I'm interested in helping them
understand.
-- John Colanzi, http://www.thesimplesystem.net/cashflow.html
I'll admit I've been really slack when it comes
to writing articles. I've written a few, but no
where near as many as I should.
In general, a single article won't get you a
huge result (although I did write one article
that was popular, at least with newsletter
publishers).
But if you keep at it over time, the results
start to add up.
It makes sense if you think about it. You
publish one article, and you get a trickle of
people as a result. That article will probably
be published over several months, as some
newsletters like to keep a pile of articles
ready to go.
So then you publish your second article.
Another trickle, but it is in *addition* to the
first trickle.
Then you publish a third, then a fourth, and
so on.
You see where I'm going? Individually, each
article doesn't do much. But all together, they
really add up.
In an interview I did with Peter Twist on how
he set up his membership site, Peter mentioned
that one of the ways he promoted his site when
it started was by writing articles.
Due to fraudulent purchases on his credit
card, he wasn't able to use it to buy any
advertising, etc for his site. Articles were one
of the free methods he used instead. And they
proved very successful for him.
What's the catch? The work involved in
writing the articles!
The other advantage of writing articles
(especially if you keep at it) is that it builds
up your name recognition. People start seeing
your name everywhere, so you start to build
credibility in their minds.
Don't underestimate how powerful this is!
Well, that pretty much wraps me up for this
week. Good luck writing your articles (if you
decide to) - I hope they serve you well.
Till next week, I wish you all the best with
your online business.
"What is opportunity, and when does it knock?
It never knocks. You can wait a whole lifetime,
listening, hoping, and you will hear no
knocking. None at all. You are opportunity, and
you must knock on the door leading to your
destiny. You prepare yourself to recognize
opportunity, to pursue and seize opportunity as
you develop the strength of your personality,
and build a self-image with which you are able
to live ... with your self-respect alive and
growing." -- Maxwell Maltz
Legal Stuff
Copyright 2004 Jason Anderson. All rights
reserved.
We accept no responsibility whatsoever for
the content, profitability or legality of any
published articles or advertisements contained
within Achieve Net Profits.
And, although all of the articles have been
selected for their content, the publishing of
such articles within this newsletter does NOT
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