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Issue # 50, 2-Sep-2003

ISSN 1447-4956
Copyright 2003 Jason Anderson. All rights reserved worldwide 

http://www.achievenetprofits.com/


IN THIS ISSUE

1. From the Editor
2. Interview - Dr.Mani Sivasubramanian
3. Your Feedback
4. Resources - Blog Basics for Marketers
5. Final Word


 


1. From the Editor

Happy birthday to ANP. Happy birthday to ANP. Happy birthday dear ANP... happy birthday to ANP!

Wow, I find it hard to believe that its been a year since I started this newsletter. I always intended to be in this for the 'long haul', but even so I have trouble grasping that its been a year. It sure doesn't seem like it!

In fact, I'm happy to say that its been a lot of fun. And that's the best thing to have in any sort of business (and why I'm sure we all hope to quit the day J.O.B and work in our own business at home, if we haven't already).

I hope you have taken advantage of the contest I've organized with several other publishers. There are great prizes up for grabs, and also a second chance competition where you can win prizes by telling others about the contest. Please take a look.

http://www.achievenetprofits.com/contest/

I actually got the idea for the contest from the book I mentioned in this newsletter a few weeks ago - Explosive List Building, by Alex Sampson. I've modified the idea slightly from what Alex talks about, but the core is still the same.

http://www.achievenetprofits.com/elb

Of course, the contest is just one idea from the book - Alex has several more in there that are equally as good, and I recommend the book to you highly.

One thing that's changed several times over the course of publishing ANP has been the software I've used to send it out. As you may know, I was using Ultimate Merchant for several months, before I switched to hosting the list on my web site with ListMail Pro last week.

Well, wasn't that changeover an interesting experience - and it was all Ultimate Merchant's fault!

It seems that Ultimate Merchant doesn't bother to do anything with the bounces that occur when you send out a message to your list. Some autoresponders will automatically handle the bounces (removing the bad address from your list), while others will send you the bounce message.

Ultimate Merchant just swallowed the bounce message, so I never saw it.

Imagine my surprise when I sent out last weeks newsletter, and got over 100 bounces back!

You may think this is just an inconvenience, but there is a more serious matter to consider.

Some ISPs (like AOL) will automatically filter out ALL mail from you if you send too many messages repeatedly to bad email addresses - they figure that since you are constantly trying to send email to bad addresses, you must have bought one of those dodgy CDs with millions of email addresses on it.

Your newsletter could be automatically filtered out from tens or hundreds of people, and you would never know!

Needless to say, this has changed my opinion of Ultimate Merchant from "ok, but not for me", to "extremely dangerous to use for an online business".

You CAN'T afford to have bad email addresses on your list. If any email address on your list bounces, you should immediately remove it. Or, better still, your mailing list software should do it automatically for you.

To be honest, I don't know which packages do and which don't. I know AWeber automatically handles bounces. The software I use (ListMail Pro) can handle it automatically, but for the moment I've set it to manual (I want to keep an eye on things).

http://www.achievenetprofits.com/listmailpro/

If you aren't sure how your autoresponder handles bounces, I strongly urge you to find out. You might be harming your online business without realizing it!

Well, enough talk about negative things. Lets talk about positive things - in this case, this weeks newsletter!

My interview this week is with Dr.Mani Sivasubramanian on a topic that has gotten a lot of attention lately - blogs. You may have heard how great they are, but not been really sure what they were, or why you should be interested.

Hopefully Dr.Mani's interview will answer that for you, as he talks all about what they are, how to start one, and (more importantly) why they can be a huge boost for your business.

The mini-survey this week comes from a mistake I made last week - I forgot to wrap the newsletter to 65 characters a line. I was expecting several letters of complaint, but surprisingly I didn't hear a peep. So I'm curious as to what you think about wrapping newsletters to a fixed line length.

The new resource this week ties in well with Dr.Mani's interview - it is a small book he has written on the subject of blogs. Combined with the interview, you should learn everything you need to know about the subject!

I hope you enjoy this weeks issue. Don't forget that you can view all the past issues online at http://www.achievenetprofits.com/archive/


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2. Interview - Dr.Mani Sivasubramanian

Sorry, this interview is no longer available in the archives. It has been moved to the membership site. You can find out more about the membership site (and how to join) by visiting here.

 


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3. Your Feedback

As I mentioned above, the new mini-survey this week is on the format of this newsletter.

In the past, I have formatted this newsletter to 65 characters a line. But these days, I truely wonder if there is really any point? Every modern email program (as far as I know) can automatically wrap text. And if you are viewing your email in a font like Times or Arial, a fixed number of characters per line can look very strange (especially when you have lines of '=' or '_' like I do in this newsletter).

Please take 30 seconds and give me your thoughts:

http://www.achievenetprofits.com/survey/

The results of last weeks survey were interesting. It looks like most people will visit the members area once or twice a month. Most people feel that the quality of material is 'good' or 'high' (thankfully, no one thinks that it is terrible!)

The most interesting thing for me though was the response on preferred type of addition. The vast majority prefer ebooks, while a few people prefer links to useful sites and tools. NO ONE preferred ecourses (which surprised me). Although I guess with the growing email deluge, it isn't too surprising.

Looking at the interview ratings for last week, Gary's interview had 18 people vot for it with a final rating 3.89 out of 5.

This score seems to tie in with what a survey previously said about the newsletter - most people prefer to read specific interviews on specific topics, rather than a general interview.

Please, keep those responses coming. They help me get a better idea of what you do and don't want from this newsletter.

(Of course, feel free to email your thoughts to me if you prefer - I always like to hear from my readers.)


4. Resources - Blog Basics for Marketers

Dr.Mani has written a short book on the whens, hows and why of blogging (which he mentioned in his interview above). Since its a book, he's able to go into a bit more detail on a few things than he has been able to in the interview above.

For example, in this book he talks about several options you have for creating your blog, including software you can install on your own site.

I feel the book makes the perfect complement to the interview above, and should answer any final questions you have about blogging.

This ebook is in PDF, so can be read by most people. A link to the ebook has been added to the "members only" section, along with the existing collection of ebooks, ecourses, and other useful sites.

http://www.achievenetprofits.com/members/

[Subscribers-only area. The password was sent out in the annoumcement message for this issue. If you aren't a Subscriber, the password is also in the Welcome message when you subscribe to this newsletter!]


5. Final Word

For the last couple of days my wife has been having an odd visitor to the house. During the colder months (we're in Australia, so its only just hit spring here) we leave the back door open slightly so our cats can go in and out. For the last two days though, a local cat has decided to also take advantage of the situation!

Marina was in the lounge room with the heater on yesterday, working away on her computer. She got up to get a drink, and found that there was a strange cat curled up in front of the heater. Not only that, but around that time one of our cats wondered in and decided to lie down in front of the heater next to this strange cat!

The cat didn't get such a nice reception today though when it decided to visit. The other three (more 'posessive') cats were inside when it wandered in, and they all sent it running.

Cats are strange creatures!

Till next week, I wish you much success in your online business.


"A dream is just a dream. A goal is a dream with a plan and a deadline." -- Harvey Mackay

 

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